we are an AVEDA concept salon

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher, Founder

Live the Mission

Changing the world – with every product, every touch & every breath.

What is an Aveda concept salon?

Concept Salons and Spas also partner exclusively with Aveda. Each is unique in terms of their culture and what services they offer, yet all align with the Aveda mission and global network of artists. Aveda nurtures these partners with services and programs, which in turn helps them care for their guests, their business, and the world we share.

The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them Purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are

all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network, nearly 9,000 salons and spas worldwide, shares our commitment. Ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.

Embark on the Aveda Experience

We are the beauty company built on the Art and Science of Pure Flower and Plant Essences.


At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us — goes much deeper than our use of naturally derived ingredients.

Beauty, wellness, environment, fashion and art since 1978.